Attero, founded in 2008 by Rohan and Nitin Gupta, is India’s largest electronic asset management and e-waste recycling company, headquartered in Noida. It provides end-to-end solutions including collection, reverse logistics, data security, refurbishment, and recycling of electronics and Li-ion batteries. Its Roorkee facility achieves over 99% recycling efficiency, recovering high-purity metals like lithium, cobalt, and rare earth elements. A NASA-recognized innovator, Attero holds 47+ patents and is expanding rare earth recycling from 300 to 30,000 TPA. The company is investing ₹150 crore to scale capacity to ~244,000 TPA with new plants across India. It supports India’s critical mineral goals and is UNFCCC-approved for carbon credits. Backed by global investors, Attero serves 300+ clients. Its platforms Selsmart and Metal Mandi drive consumer e-waste collection and AI-based scrap trading, reinforcing its leadership in sustainable urban mining.